I suppose this could have been written a decade ago.
Previous posts have explored the idea of the futility of discovering music in a society that lacked omnipresent web access and hyperactive culture. Trying to catch the name of a band or song on the radio or MTV was hard enough. Deciding to waste the money on an album (or even a CD single) was even more frustrating. As I've previously written about my internet endeavors, I spent a fair amount of time in college searching for long-forgotten songs and things tucked in the farthest corners of my mind. One such song, 'Pure Morning' by Placebo, was a fantastic find. It could just as easily be a modern release, to boot.
'Pure Morning' was released in 1998. Originally a B-side from a more popular single, Placebo found themselves too enamored with the song to relegate it to the reject pile. It was not only included on the album but became one of the band's most popular singles to date, along with their earlier effort, 'Nancy Boy'. They've enjoyed enduring success in their native UK and abroad, but this track was the start of their slow descent from the top - the band peaked in the late 90s, essentially. This is not a bad thing - they're still doing just fine and selling millions of albums. It just takes a little longer with our fractured media landscape. Regardless, they endure and continue to have successful tours and releases.
So why the big fuss? I guess I just dig the song. I feel like it could have been just as popular today as it was when it was released. Were one to slip the song into a playlist on, say, AltNation on satellite radio the audience would most likely not skip a beat. Maybe that's what makes the strange track so appealing in the long run. It's a great song but perhaps it was ahead of its time. Brian Molko's voice is peculiar but memorable, both indicative of the indulgent 90s music scene and our modern quirky-for-quirk's sake hipster ideals. The bass and guitar are spacey and fuzzed out in an obtuse but catchy sound that would fit either decade. The drums bang and wallop in this wide open loop that feels like it both belongs in the era of The Verve's 'Bittersweet Symphony' and would fit on any spotlight collection in the iTunes store. The only thing out of place about the song is the video, solely for the long, slow shots of police men interrupting a suicide attempt by Molko as he steps off a ledge. It's to calm and measured for our ADD minds. Bleak and strange, absolutely. Just too calm to fit in now.
Take a listen and see if I'm nuts. Even if you disagree with my assertion that 'Pure Morning' still feels modern you'll rediscover a great, overlooked song from the end of the last decade. It was a hard time to find music in the Midwestern town I called home - forgive me for indulging my nostalgiac embrace.
